{"id":4815,"date":"2020-05-12T11:54:19","date_gmt":"2020-05-12T09:54:19","guid":{"rendered":"http:\/\/whystory.pl\/en\/?p=4815"},"modified":"2020-05-12T13:32:47","modified_gmt":"2020-05-12T11:32:47","slug":"anna-pazderska-success-in-sloggi-style","status":"publish","type":"post","link":"https:\/\/whystory.pl\/en\/anna-pazderska-success-in-sloggi-style\/","title":{"rendered":"Anna Pazderska \u2013 Success in sloggi style"},"content":{"rendered":"\n

The last few years were a time of global expansion of the sloggi brand, which has had its reflection on the Polish market as well. Although sloggi has figured within the portfolio of Triumph International from the very beginning, which means over 40 years, only the last three years were essential for the brand\u2019s growth. That would not be possible without appropriate structures, created and managed by Anna Pazderska \u2013 Head of Sales and Marketing sloggi PL Hub, who implemented the new, global vision of sloggi to the local market. No wonder that she was awarded the title of Charismatic Woman by \u201cWhy Story\u201d magazine. <\/strong><\/p>\n\n\n\n

There was never a situation in which I would not stand by my team and support them,\u201d highlights Anna Pazderska. \u201cFor me, people are the most important. My team is my priority because their success is also my success.\u201d As an experienced manager, Anna always chooses extraordinary personalities. She stresses that \u201ccharacter is something one cannot learn\u201d. She graduated in Management and Marketing, as well as in Finance and Product Management. Her interest in self-development and psychology led her to the Polish Academy of Sciences. She started her professional career as a trainee in L\u2019Oreal. She became a Product Manager after ca. 9 months. The next step was a promotion to Vichy and then to CEDC Bols. In the meantime, before starting her career as a Marketing Manager for Triumph brand, which continued till 2017, she got married and gave birth to a daughter. Another step was the promotion to the position of Head of Sales and Marketing PL Hub in sloggi.<\/p>\n\n\n\n

sloggi \u2013 revelation and revolution in the world of underwear<\/strong>
The breaking point in the career of Anna Pazderska was switching from Triumph to sloggi. She has created the power of this Triumph\u2019s brand almost from scratch. It was the time when she was a Communication Champion responsible for supporting local teams during the times of transformation and communicating the upcoming change coherently. Creating an independent structure for sloggi turned out to be a huge project. A young, thirty-something-year-old woman managed to successfully create a vigorous sales and marketing team.
The brand grows dynamically. \u201cMy biggest challenge is the constantly expanding team. We became a complex structure: we have the marketing team, the sales department, the retail development team is currently being formed. <\/p>\n\n\n\n

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The first monobrand sloggi salon in Warsaw<\/em><\/figcaption><\/figure>\n\n\n\n

Malls dominated the Polish market, so such a modern brand as sloggi has to be present in this area too. The development of our own chain is our priority for the upcoming months and years. We celebrated the successful opening of the first sloggi store in the prestigious Galeria M\u0142ociny in Warsaw. \u201cI can assure you there will be more,\u201d says Pazderska about the future of the brand. Currently, sloggi products can be found in Triumph stores as well as in the multibrand stores. But the situation changes dynamically. This year sloggi plans to open store in Z\u0142ote Tarasy and potentially in other locations. \u201cThe information about our store in Z\u0142ote Tarasy is fully confirmed. We do not even think of slowing down, and we already consider seriously another three locations. The expansion plan is ambitious and brave, just like our brand. It means that we are currently working on a full retail chain,\u201d adds Anna.
<\/p>\n\n\n\n

sloggi means the comfort of being yourself and of the self-consciousness<\/strong>
Such a success would be impossible without the finest quality of sloggi products, their innovative character, and, first and foremost, the brand image as brave and modern. As the leader in its category, sloggi sets the trends, revolutionises, and redefines the very concept of underwear. The function of the underwear changed dramatically throughout the last few decades. In the modern world underwear is no longer used to emphasise sensuality, it complements the lifestyle and ensures the comfort of everyday life. sloggi steps out of the stereotypical beauty zone to show that what matters is not how we look but how we feel in our bodies. \u201cBeauty cannot be measured with size. We would like to invite women and men to our world free of judging others and criticism. Our products allow you to feel free and be yourself. We consider ourselves to be a part of the \u2018body positivity\u2019 movement, which points up that everyone should feel comfortable in their bodies, no matter whether they weigh 80 or 45 kilos,\u201d explains Anna Pazderska.<\/p>\n\n\n\n

Zero Feel effect<\/strong>
The perfect example of the sloggi identity is the brand\u2019s unquestionable bestseller \u2013 Zero Feel. This underwear adjusts to the body in such an incredible way, without pinching, and is so comfortable that it can be easily compared to a second skin. The introduction of Zero Feel to the Polish market in 2018 was a real breakthrough for sloggi. \u201cThe success of Zero Feel line combined several aspects: exceptionally delicate fabrics, seamless trims, as well as modern design and colour palette. For the last three years, our designers kept working on expanding the line. Today our offer consists of more than just original Zero Feel, meaning: Zero Feel Natural, Body, Racer Back, and more,\u201d adds Anna Pazderska. <\/p>\n\n\n\n

\"\"
We would like to invite women and men to our world free of judging others and criticism. Our products allow you to feel free and be yourself. <\/em><\/figcaption><\/figure>\n\n\n\n

Underwear like oxygen<\/strong>
sloggi can pride itself on unforced innovativeness and constant work on ground-breaking products. Another seven-mile step will be taken in April 2020: the lightest bra in the world \u2013 Oxygene Infinite \u2013 unwired and equipped with a modern clasp, weighing only 28 grams \u2013 will appear on the stores\u2019 shelves. It is another confirmation of the \u201cFree23\u201d promise that the brand will not design a single wired model to 2023. sloggi opts for the comfort and modern technologies that offer better solutions than metal elements.
\u201cFuture is bright \u2013 this was our motto from the very beginning. I believe that the revolution that we have started in the brand will translate to nothing else but a bright future. We will do our best to make Polish women and men feel the sloggi vibe and join the comfort revolution on which we have been working for over 40 years,\u201d summarises Pazderska.<\/p>\n\n\n\n

Anna Rydzewska<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The last few years were a time of global expansion of the sloggi brand, which has had its reflection on the Polish market as well. Although sloggi has figured within the portfolio of Triumph International from the very beginning, which means over 40 years, only the last three years were essential for the brand\u2019s growth. That would not […]<\/p>\n","protected":false},"author":2,"featured_media":4816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[696,701],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/posts\/4815"}],"collection":[{"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/comments?post=4815"}],"version-history":[{"count":3,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/posts\/4815\/revisions"}],"predecessor-version":[{"id":4822,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/posts\/4815\/revisions\/4822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/media\/4816"}],"wp:attachment":[{"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/media?parent=4815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/categories?post=4815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whystory.pl\/en\/wp-json\/wp\/v2\/tags?post=4815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}